Web Applications for Business

What is a web application?

A web application is simply an application that is designed and built using web technologies and runs in a web browser. This makes the application platform independent and accessible on a wide range of devices, from computers to tablets to phones, and as you’d expect with the web, available from everywhere. Web apps can take the form of a distinct product or be integrated with new or existing web based solutions or websites. The scope of web apps is practically limitless.

What is a web app good for?

Web apps are great for making business simpler, they are are intuitive to use, extremely efficient and highly dependable. Designed and built for many reasons, a web app could provide a service direct to customers, provide a method for managing information, or for streamlining business - the options are wide and varied.

What advantages do web apps offer?

  • Run in any web browser on a wide range of devices
  • Quick to create and deploy. No client software required
  • Integrates smoothly with current business systems
  • Flexible and scalable, grows with your business
  • Intuitive, no user training required
  • Ongoing support and maintenance

I have a service that I offer to my customers, can I put this on the web?

Where businesses interact with customers there is often scope for a custom web app to be used to deliver the service. Often there are various strands of a service that can be pulled together in a web app which makes the service not only more seamless for the customer, but vastly improves management of the service for the business - and ahead of the competition.

How could my business benefit from a tailor-made web app?

A tailor-made web app for your business aims to help improve efficiency by developing, refining and/or combining business processes, leading to greater profitability. If you have a number of process your company runs though to reach your target a web app could provide a single interface and draw data together providing a more streamlined end to end process, freeing staff to focus on other tasks.

As your web app gathers data this can be analysed, providing valuable insights into both your business and your relationships with your customers. Identifying patterns in the data can help you better understand customer requirements and identify areas where processes could be further improved. Please see the examples below for how a web app could benefit a business.

How do you create a web app?

We start by talking with you and identifying which processes from your business would benefit from being part of a web application, then build a system to deliver on your specifications, keeping you updated with regular requests for review. To maintain a high degree of flexibility within our development processes we use a phased release approach, ensuring you maintain control of both direction and budget. We will also suggest options where we believe processes could be enhanced and keep you up to date with ways new web technologies could further benefit your business.


Application production and evolution diagram

An overview of the production and evolution of a web application.


Can a web app talk to different applications or systems?

Absolutely! This is one of the major benefits of web applications, they can be used to pull in information from a wide range of diverse sources. This creates a central repository of business information that can be sorted, stored, analysed, processed and delivered to where it needs to be with all of the necessary assets alongside. Web apps also handle data flowing in the opposite direction, for example where you have sent out a requirement to a third party and require a response, a web app can collect the response, process and inform or feed back to other systems autonomously.


Web application location diagram

Web applications are centrally located and widely available.


Does this mean my business data is on the web?

Web apps can be located in the cloud, internally within a business, or we can also take a hybrid approach. Business processes and policies will define which is the best option and we’ll discuss these options with you. All web apps are login protected with varying levels of access so you can control who has access to which parts of the app. Where apps are in the cloud, data is encrypted and regular backups are taken and delivered to locations of your choosing.

This all sounds great, what next?

Excellent! Please get in touch and we’ll schedule a meeting to go through your requirements and see what we can do for your business.



Below are two examples of how a web app could be utilised to benefit two very different types of businesses:

Example 1

Computer Suite Provision

A company that designs and fits custom computer suites for its customers has a won a contract to fit and furnish a new computer suite for a medium sized business. How could a web app help streamline these processes?

  1. Design: The designer will model the suite in a 3D/CAD application and the application will produce a bill of materials for the fitting of the suite, from furniture and carpet to light fittings and window blinds. This is ingested by the web app which matches the bill of materials to prices the company charges and produces a full materials costing along with a number of purchase orders. Using the physical dimensions of the suite the cabling and electrical requirements could be estimated by the web app and sent to the team for review prior to purchase.

  2. Computer Hardware: Meanwhile the tech guys are busy putting together the computer hardware requirements from within the web app, picking from component lists of network hardware, computers, servers, displays and printers. The web app will build a cost sheet in real time as the components are picked, adding to the project total from the suite design and purchase orders for the hardware are generated.

  3. Bespoke Elements: The suite design has a requirement for bespoke furniture that needs to be outsourced. The web app produces and sends out requests for quotes using the designs produced by the designer to approved contractors. Submissions are collected by the web app, stored against the project and presented for review.

  4. Review: The project manager can view the progress of the project at any time via the web app or make changes to the specification and see costs and margins updated in real time. Upon approval purchase orders will be sent out and the various members of the install team scheduled and notified of the job.

As the web app gathers data over time it could use the data to:

  • Review project profitability
  • Review suppliers costs over time
  • Forecast growth by project density over time and by profit margin
  • Produce quotes based on previous project specifications
  • Provide comparative performance analysis of projects, suppliers and personnel



Example 2

Health & Well-Being

A small company offers health and well-being treatments for a range of clients of various ages and backgrounds. All office processes are currently paper based, how could a web app help improve company processes?

  1. By creating digital client profiles and updating their data with each visit by logging treatments and responses to treatments, the company can quickly visualise their clients level of health and utilise this data to tailor treatments or treatment plans for the client. Making use of a digital appointment calendar would allow the company to keep track of bookings and to remind clients of their appointments, or automatically send discount vouchers for loyalty or for birthdays.

  2. Quickly and easily analyse stored data and understand the wider health context of clients, for example is there a particular time of year when clients exhibit particular symptoms or seek certain treatments. Perhaps identify times when offering discounts on certain treatments may resonate with people and potentially bring in new clients. Geo-analyse client data and identify areas where particular health issues appear more prevalent for targeted advertising.

  3. Use stored data to up-skill staff by analysing data to identify common client health issues that are not catered for within the current range of treatments, or use the data to seek out beneficial relationships with other businesses.

  4. Create digital forms for the client to complete when requiring information, save time on administrative processing and dramatically improve data security and availability.

As the web app gathers data over time it could use the data to:

  • Review profitability of treatments on offer to clients
  • Automatically generate and send treatment plans based on level of health data
  • Identify repeated health cycles in clients that may require attention
  • Re-schedule appointments if a staff member is away or for urgent closures


While these examples do not seek to cover every element, process or possible application feature, they serve to illustrate how a web application can play a central role in a series of business processes and provide meaningful re-usable data.